Coaches vs. Cancer: A Minnesota Success Story Posted by John Millea (jmillea@mshsl.org)- Updated 3/21/2011 12:11:01 PM

“Oh coach, you look so cute in pink!”

The compliment came from a smiling elementary student, and Ellsworth High School boys basketball coach Tyler Morris smiled right back. He was wearing a white shirt, pink tie and pink sweater vest on this special Saturday in January.

Pink, in fact, was the color of the day because it was Coaches vs. Cancer night in Ellsworth. The occasion was a boys basketball game; the Ellsworth Panthers have a reputation for excellence in the sport, winning Class 1A state titles in 2007 and 2008 and finishing second at state in 2003, 2006 and 2009.

One of the smallest schools in Minnesota with an enrollment of only 61 students in grades nine through 12, Ellsworth (Morris is pictured at right) also has become a champion at raising funds to fight cancer. In 2010, Ellworth’s Coaches vs. Cancer event brought in more than $1,500. This year, the total was more than $2,200. For such a small school in a rural southwestern Minnesota community of approximately 500 people, those are amazing numbers.

But that’s the story all over Minnesota, where the number of schools wrapping cancer awareness around athletic events has grown steadily. Whether it’s football, wrestling, swimming, gymnastics, hockey, basketball or activities that include Relay For Life events, pink has become a dominant color scheme all over the state.

During the 2009-10 school year, Coaches vs. Cancer events at Minnesota high schools raised a total of more than $78,000. The number for 2010-11 (as of last week) was $167,158. The money goes toward the fight against cancer, but the benefits extend far beyond donations and research.

“I think any time you can get people, and especially teenagers, to think outside themselves, it’s a good thing,” said Osseo High School activities director Ray Kirch, who also is a member of the Minnesota State High School League board of directors. Osseo has been very involved in Coaches vs. Cancer.

“For us to teach our kids about service and gratitude and giving back, whether it’s to their family or in this case to the community, those are all good things,” Kirch said. “And we should be about that as much as we should be about winning and losing.”

Coaches vs. Cancer began on the college level in the early 1990s. It evolved from a concept championed by Norm Stewart, then the men’s basketball coach at the University of Missouri. Stewart, a cancer survivor, began the program by challenging fans to pledge a dollar amount for every three-pointer made by his team during the season.

Today, more than 2,000 college coaches are involved in the program, as are hundreds, if not thousands, of high schools around the nation. Since its inception, Coaches vs. Cancer has raised nearly $50 million to support the American Cancer Society’s mission to eliminate cancer as a life-threatening disease. University of Minnesota men’s basketball Tubby Smith is a member of the Coaches vs. Cancer Council.

The Minnesota branch of the American Cancer Society helps coordinate Coaches vs. Cancer events in the state. Michelle Stepka, who works with the American Cancer Society’s Youth Initiatives program, is heavily involved with schools around the Twin Cities.

“I definitely think these (Coaches vs. Cancer) experiences bring team cohesiveness to a new level,” Stepka said. “Cancer is an illness that most people have been touched by in some way, shape or form. It’s a big visual when these events happen, with Walls of Hope or T-shirts. And when teams get involved, it really shows their community that these students know there’s more to life than just wins and losses.”

In Ellsworth, people are used to working together for a greater cause. Last summer, more than $27,000 was raised to replace the basketball court in the school gym. The old court had been there since the 1950s, and the new court is a source of pride in town ... as are the annual Coaches vs. Cancer events.

“It speaks for all the people willing to help and chip in,” said Ellsworth’s Morris, who is the driving force behind the Coaches vs. Center efforts in Ellsworth. He takes no credit, but he works year-round to plan the event and gather donations for raffles, a silent auction and basketball bingo.

The hallway outside the Ellsworth gym was filled with tables that carried all kinds of prizes: T-shirts, banners, backpacks, fruit, candy, CDs, hats, power tools, Timberwolves and Twins tickets and autographed items from the Vikings’ Adrian Peterson, the Wild’s Niklas Backstrom, the Twins’ Tony Oliva, the 1954 Milan, Indiana, basketball team (which inspired the movie “Hoosiers”) and former University of Minnesota football coach Tim Brewster (donated while Brewster was still with the Gophers). There also were coupons for free subs, free golf, beef jerky from Ellsworth Locker and a one-year family membership at the nearby Luverne pool and fitness center (a $499 value).

People bought tickets for the raffle items, they filled out silent auction forms and everybody played basketball bingo. That entailed buying a bingo card that instead of numbers contained events that happen during basketball games. It was interesting to see something happen on the court – a traveling call, an over-and-back, a ball bouncing off the rim and behind the glass, etc. – and then seeing a couple people scurry out of the gym with their now-filled card to select a prize.(In the photo at left, White Bear Lake coaches dressed for a Coaches vs. Cancer game.)

“We’re trying to raise awareness and have fun,” Morris said. “It’s easy to pass a bucket in the stands and get donations, but it’s a lot more fun to get people involved.”

The Westbrook-Walnut Grove players wore pink Coaches vs. Cancer t-shirts during warm-ups, coaches from both teams dressed in pink shirts and/or ties, the Ellsworth players wore pink socks, the Ellsworth cheerleaders wore pink sashes around their waists and a majority of the fans wore pink shirts, hats, headbands, socks, etc. Most of all, everyone had fun and lots of money was raised for the fight against cancer.

“A lot of times we’re finding that a teacher or a player or a coach’s mother or another family member has been affected by cancer, and they may dedicate the game to them,” Stepka said. “Also, many of the youth are involved in some kind of charity of work outside the season, such as Relay for Life.

“The more you can show them volunteering at a young age, the more likely they will continue to do that type of service work through high school, college and on into careers and their own families.”

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